The beauty industry is full of trends, techniques, and unfortunately, a lot of myths. With TikTok tutorials, old-school advice, and viral “rules,” it’s easy for misinformation to stick around. As professional makeup artists, we hear many of the same misconceptions from clients again and again. Let’s clear a few of them up.

Myth 1: “Professional Makeup Will Make Me Look Overdone”

Truth: Professional makeup is customized for you.

Many clients worry that booking a professional artist automatically means full glam. We’ve all heard “don’t make me look like a clown”... In reality, a trained makeup artist should tailor every look to your features, preferences, comfort level, and the occasion. Natural, soft, and “no-makeup makeup” are just as much a professional skill as bold glam.

Myth 2: “My Foundation Has to Match My Hand”

Truth: Your foundation should match your neck and chest, not your hands.

Hands are often darker due to sun exposure and daily activity. Matching your face to your neck and chest creates the most seamless, natural look.

Myth 3: “More Product Means Better Coverage”

Truth: Better technique = better coverage.

Layering too much product often causes cakiness, creasing, and poor wear time. Professionals focus on thin, controlled layers and proper blending to achieve flawless coverage that still looks like skin.

Myth 4: “Anyone Can Do Professional Makeup with the Right Products”

Truth: Products help - but training and technique are what create professional results.

Two people can use the exact same product and get completely different outcomes. Professional makeup relies on understanding:

• Facial anatomy

• Skin types

• Color theory

• Light theory

Tools don’t replace education.

Myth 5: “Airbrush Makeup Is Always Better”

Truth: Airbrush is just one technique - not automatically the best one.

Airbrush works beautifully for some skin types and events, but traditional brush and sponge application can deliver equal or even better results depending on the client’s skin texture, coverage needs, and event conditions.

Myth 6: “If It Looks Good in Person, It’ll Look Good in Photos”

Truth: Photography requires different makeup than real life.

Lighting, flash, and camera lenses can wash out features. This is why professional makeup often looks a little “stronger” in person - it’s designed to translate beautifully on camera.

Myth 7: “Oily Skin Doesn’t Need Moisturizer”

Truth: All skin types need hydration.

Skipping moisturizer can actually cause oily skin to produce more oil. Balanced, hydrated skin is the foundation of long-lasting makeup—no matter your skin type.

Myth 8: “One Contour Technique Works for Every Face”

Truth: Makeup is not one-size-fits-all.

Face shape, eye shape, and bone structure all matter. A true professional analyzes each clients bone structure before choosing contour and highlight placements for each look instead of copying trends exactly as seen online.

The Bottom Line

Great makeup isn’t about following rigid rules or viral “hacks.” It’s about training, customization, technique, and communication. Whether you love minimal, soft glam or full bold glamour, the best makeup is the makeup that makes you feel confident.

If you’ve ever believed one of these myths, you’re not alone. And now you know the truth.

As Thanksgiving is a reminder of all there is to be thankful for, we can’t help but feel overwhelmingly grateful for the community that surrounds Make Up First. Our students, grads, instructors, and supporters are truly the heart of everything we do. This school has always been more than a place to learn, it’s a place to grow, connect, and belong.

Every message of support, every shared success, and every moment of collaboration reminds us how special this community is. We’ve watched students become artists, artists become leaders, and friendships form that last far beyond the classroom.

Thank you for trusting us with your education, for showing up with passion, and for keeping this community vibrant and strong. We are so thankful for each and every one of you and wish you all a wonderful holiday season.

If there’s one thing the beauty world never does, it’s stand still. Trends cycle, evolve, collide, and repeat. After what seems like an eternity of the “clean girl” makeup era, I have to say, I got a little excited when I saw a few nods to full glam makeup really making a comeback. I fell in love with the “rock star girlfriend" trend. When I experimented with that trend on myself, I realized when I looked in the mirror that I was staring at the 2016 version of myself again. Following that, I kept seeing more full glam looks on my FYP which leads me to a bold prediction: is 2016 makeup is coming back in 2026? I’m a little apprehensive to see block brows back in style if this were to be true, but bringing back all the drama that defined the beauty scene nearly a decade ago sounds kind of thrilling, right?

As someone who started my career as a makeup artist in 2016, I can’t help but smile at this full-circle moment. That era shaped so many of us - it was the time when artistry became mainstream, tutorials exploded, and bold, maximalist expression became the norm. So, seeing creators hinting at its comeback feels like revisiting my roots.

But the conversation around 2016 makeup also highlights something bigger: the ongoing tension and harmony between minimal and maximalist makeup.

The Rise of Minimal Makeup

Minimal makeup has dominated the beauty world over the last few years. Think about it…

• Skin-first, barely-there base

• Cream products that melt into the skin

• Fluffy brows

• Soft, diffused powdery liner

• Glossy lips

• Neutral everything

This look reflects a cultural shift toward ease, authenticity, and embracing natural features. It’s fresh, quick, flattering on everyone, and perfect for everyday wear or clients who want their makeup to enhance and not transform their features.

Minimal makeup isn't simple makeup; it’s strategic makeup. It’s about letting technique and skin prep do the talking.

Maximalist Makeup

On the flip side, maximalist makeup never truly goes out of style, does it? It just waits for its moment.

Maximalist glam is about:

• Full-coverage complexion

• Structured brows

• Contouring and dramatic highlight

• Bold lips

• Clean lines and defined features

• Pops of color

It’s the kind of artistry that made 2016 makeup iconic. This style is unapologetic.

Why not both?

Minimal vs. maximalist makeup isn’t a debate, it’s a spectrum.

Your mood, the occasion, your features, and your personal style can all influence where you land on that spectrum on any given day. Some clients love the softness of minimal glam while others feel their best with full drama. And most float somewhere in between, depending on the moment.

Is 2016 Makeup Really Coming Back?

While I hope the block brows and severely over-lined lips stay retired, if my predictions are right, 2026 may be the year that bold, structured glam re-enters the spotlight. And honestly? I welcome it.

Having started my career in 2016, seeing those trends resurface feels nostalgic and exciting. It’s a reminder of how far the industry has come and I think mixing what we’ve learned during the “clean girl” era with the bold styles of 2016 might just be the perfect combo.

Whether you love a minimal look, live for maximal glam, or switch between both, there’s room for every style in the beauty world. And if 2016 really is making a comeback… get your liquid lipsticks ready!

Natural talent isn’t always enough.

If you want to be a pro MUA, you need skill, dedication, and knowledge of how to run a business.

Why business knowledge is just as important as makeup skills for aspiring makeup artists

Becoming a successful makeup artist requires far more than mastering makeup techniques. In today’s competitive beauty industry, business knowledge is just as essential as artistic talent. Understanding how to manage, market, and grow your business can make all the difference when building your career.

Makeup artistry IS a business

Many new makeup artists enter the makeup industry driven by creativity and the desire to spend days working on set or at glamorous wedding venues - but soon discover that also means being your own business manager. From marketing and managing finances, to handling contracts and scheduling, a solid grasp of business fundamentals is essential to operate efficiently and professionally.

Here’s what it takes…

Marketing

In the age of social media, visibility is everything. Knowing how to market yourself online through consistent branding and smart use of platforms like Instagram or TikTok is necessary to stand out in a crowded market. Understanding your target audience and learning how to promote your services effectively turns followers into paying clients.

Financial management

Artistry may be your passion, but without smart financial management, it’s difficult to turn that passion into a lasting career. Business-savvy MUAs need to know how to budget for supplies, and set prices that reflect both skill and time. Tracking expenses, saving for taxes, and investing in continuing education ensure that your business remains sustainable year after year.

Building client relationships

Customer service is at the heart of any successful business. Learning how to communicate clearly with clients and provide an easy booking process can elevate your reputation and lead to referrals. A good artist delivers a great makeup look; a great artist delivers a smooth, unforgettable experience along with it.

Thinking long-term

Makeup artistry can open doors to countless paths from working in TV and film, to brand collaborations, education, or even owning your own studio. Business knowledge empowers you to think strategically, identify opportunities, and make decisions that align with your long-term goals.

Talent will open doors, but business skills keep them open. At Make Up First®, we teach both.

For professional makeup artists, Halloween isn’t just another holiday, it’s one of the busiest work days of the year. From early morning bookings to late-night touch-ups, our Make Up First® graduates were in high demand this season, transforming clients into everything from killer clowns to glamorous villains and fantasy creatures.

Each October, we’re reminded of how versatile and talented our graduates are. With that said, of course we have to humbly brag about how talented our grads are by showing you a few of our favorites…

@kyranoelbeauty

@jasminebahenamakeup

@thechicagobroadartistry

@ksnickss

@ksnickss

@kyranoelbeauty

@karlaaasworld

@karlaaasworld

@ejdeckersmakeupera

@ksnickss

@face.by.laylacabrera

@amsmakeupartistry

In today’s social media-driven world, makeup artistry has never been more accessible…or competitive. Between YouTube tutorials, TikTok hacks, and Instagram reels, it’s easy to fall into the belief that becoming a makeup artist is simply about having talent and a good eye. And while there are many incredible self-taught artists out there, there’s a big difference between being good at makeup and being professionally trained.

Here’s the truth: while certification isn’t required to become a makeup artist, investing in a formal education can set you apart in ways that self-teaching simply can’t.

1. Foundational Skills & Techniques

Professional training offers more than just “how-to” makeup looks. It teaches artists about skin preparation, hygiene, facial anatomy, color theory, corrective techniques, working on all skin tones and types, adapting for lighting and photography, and SO much more. These fundamentals are the backbone of a sustainable career and often missed in self-guided learning.

2. Industry Standards & Sanitation

One of the most crucial components of professional training is learning proper sanitation practices. While attending Make Up First®, you’re taught how to keep your kit sanitary, prevent cross-contamination, and follow protocols that protect your clients. This isn’t just important, it’s non-negotiable when working as a makeup artist.

3. Credibility & Client Trust

While talent is important, professionalism builds trust. When clients are choosing between a certified artist and someone with no formal training, that certification often speaks volumes. It tells them: I take this career seriously. I’ve invested in myself, and I understand what’s required to work at a professional level.

4. Hands-On Experience & Real-World Practice

In a makeup program, you’re working on multiple faces, skin tones, and facial structures—not just your own or your friends’. You get real-time feedback from seasoned instructors who’ve worked in the field. That kind of critique is invaluable and helps you develop much faster than trial and error alone.

5. Networking & Career Opportunities

Make Up First® provides access to job leads, events, photoshoots, and mentorship. You become part of a community of artists, which opens doors to work you might not find on your own. These opportunities can launch careers, and they’re often only available to those with formal training.

6. Confidence in every scenario

Sometimes we run into clients who have certain needs that we wouldn’t necessarily know how to troubleshoot if we haven’t been professionally trained. During our program, we provide hands-on training with all sorts of clinical skin conditions. By the time you graduate, our students are ready and confident to take on whatever unexpected challenges come their way.

So… Is It Wrong to Be Self-Taught?

Absolutely not! Many successful artists started out self-taught. But if you’re serious about making makeup artistry your profession - not just a hobby, then professional training can accelerate your growth, give you a competitive edge, and build the confidence you need to thrive in any part of the industry.

At the end of the day, certification isn’t a requirement. But being prepared, polished, and professional always is!

Valentine’s Day Makeup Looks to Make Hearts Skip a Beat

Love is in the air, and so is the perfect excuse to experiment with makeup looks! Whether you’re headed out for a romantic date, planning a Galentine’s bash, or treating yourself to some self-love (as you should), Valentine’s Day makeup is all about dialing up the romance with a touch of drama.

Here are some swoon-worthy looks and tips to help you look and feel your best—whether it’s at dinner with your love, a party with your friends, or from your couch with a pint of ice cream.

We’ve even included some of our favorite products that you can purchase for 14% off throughout February with code XOXO14 (stackable with PRO discount)

1. The Classic Romantic: Soft Glam

You can never go wrong with soft, dreamy vibes on Valentine’s Day. Think glowing skin, fluttery lashes, and kissable lips.

• Skin: Start with our FIRST Skin Smoothing Primer and a dewy foundation like Face Atelier. Add a soft pink or peach blush to the apples of your cheeks for that naturally flushed look.

• Eyes: Use neutral/soft metallic shades like champagne or rose gold and blend out to perfection for a defused shimmery look. Pop on a pair of wispy lashes for extra romance. We recommend using the Inglot Soft Sparkler Face Eyes Body Highlighter as your eyeshadow to achieve that soft romantic glowy look.

• Lips: A rosy pink gloss or a velvet-finish nude lipstick completes the look. Bonus points if it’s transfer-proof (because, you know, kisses). Check out these velvety Elle Artistry Liquid Lipsticks.

2. Bold & Beautiful: The Red Lip Moment

Valentine’s Day is practically begging for a statement red lip. Keep the focus on your pout while keeping the rest of your makeup polished but simple.

• Skin: Opt for flawless matte or satin-finish skin. Keep contouring minimal but defined.

• Eyes: Go for a soft neutral base on your lids and a precise winged liner. Add mascara to make your lashes pop.

• Lips: Choose a bold red that flatters your skin tone and top off with a juicy gloss. Bonus points if your gloss tastes/smells like sweet candy (FYI—the FIRST by MAKE UP FIRST® Lip Gloss does!)

Pro Tip: Exfoliate and hydrate your lips beforehand for a smooth application. Lip liner is your BFF here!

3. Pretty in Pink: Monochromatic

Pink is the ultimate Valentine’s Day color, and a monochromatic pink look is trendy, playful, and oh-so-chic.

• Skin: Keep your base light and luminous with Prism FX Hydrating Lotion. A touch of Dew Wet Balm on the cheekbones will make you glow like Cupid kissed you.

• Eyes: Use soft pink hues on your lids and blend a slightly deeper pink into the crease for dimension. Add a little sparkle if you’re feeling festive.

• Lips & Cheeks: Match your blush and lipstick in complementary pink shades. A creamy, slightly glossy pink lip is perfection.

But wait, we can make this super easy for you… Want the exact shade of pink for all eyes, lips and cheeks? Use Colorfix Mattes in shade Valentine and blend/sheer out on the skin for the perfect easy monochromatic look.

4. Smoky & Sultry: For the Drama Queens

If your idea of Valentine’s makeup involves a little edge, a smoky eye will have all eyes on you.

• Eyes: Start with a creamy black base and blend it out with rich chocolate or plum tones. Add shimmer to the center of the lid for a smoldering effect. Don’t forget to smoke out your lower lash line! A crease-proof product we recommend for the perfect black smoky eye is the Colorfix Mattes in shade Blackout.

• Skin suggestion: A matte, sculpted look.

• Lips: A soft nude or mauve lip balances the drama of the eyes perfectly.

5. Glitter & Glow: The Fun-Loving Flirt

Valentine’s Day is the perfect excuse to add a little sparkle to your look! Glitter accents are playful, fun, and guaranteed to catch the light.

• Eyes: Apply Colorfix Foils as a glitter liner along your lash line or add a pop of glitter on your lids for extra glam.

• Skin: Keep the rest of your makeup glowing with a luminous foundation and a cream blush that makes your cheekbones shine like Yummy Skin Blurring Balm Powder in shade Rose N Brunch.

• Lips: Pair with a gloss or a subtle shimmer lipstick for that extra sparkle.

This Valentine’s Day, whether you’re celebrating love, friendship, or yourself, your makeup should make you feel confident and unstoppable. So grab your brushes, turn up the romance, and remember—you’re the main character. Go break some hearts (in the best way possible).

Let’s face it: the beauty industry is fierce. With new trends popping up every second and countless artists showcasing jaw-dropping work, sometimes standing out as a makeup artist can feel as tricky as creating the perfect winged liner on a squirmy client. But don’t worry—if you’re ready to set yourself apart, we’ve got the tea.

Here’s how to make sure clients and colleagues remember you for all the right reasons.

1. Never Stop Learning (Seriously)

Sure, we are a makeup school, so of course we will always push for more education, but hear us out. Makeup trends are like exes—they come and go, and sometimes they circle back unexpectedly whether we want them to or not. One minute everyone’s obsessed with dewy skin, and the next it’s all about matte finishes and bold eye looks. If you’re still stuck on techniques and trends you learned more than 6 months ago, it’s time to freshen up your skills.

Not only are trends constantly fluctuating, but products, techniques, and the latest business strategies are constantly being introduced and its crucial to keep up if you want to stay inline with the industry pros.

Continuing education isn’t just a buzzword; it’s your ticket to staying relevant. Whether you’re refreshing the basics, taking advanced courses, attending workshops, or even practicing new techniques at home, investing in your education is KEY to a successful career.

2. Master the Art of Professionalism

No matter how stunning your makeup skills are, if you roll into a gig late, unprepared, or with a messy kit, clients won’t book you again. Here’s how to get it right:

• Be on time. Fashionably late is cute for parties, not for work—and yes that includes those unpaid gigs as well!

• Keep your kit clean. No one wants last week’s lipstick germs on their face. Ew. Enough said.

• Communicate like a pro. Texting “u good w 2pm?” isn’t going to get you your dream career. Be professional, easy to reach, respectful, and THOROUGH in your communication. Your clients/colleagues should never feel like they have to work for your attention!

When you carry yourself like a polished pro, you not only attract clients, but you also build respect among peers in the industry.

3. Be your client’s hype person

Here’s the thing: being a makeup artist isn’t just about what you do with brushes. It’s about how you make people feel. Every client wants to leave your chair feeling like a super model—confident, glowing, and ready to take on the day.

So, compliment them! Gas them up! Tell them how amazing they look. Your energy is contagious, and when clients feel great about themselves, they’ll rave about you to everyone they know. And yes, word-of-mouth marketing still reigns supreme.

4. Brand Yourself and NETWORK. We can’t stress this enough.

You can be the best artist in the world, but if no one knows who you are, it doesn’t matter. Get your name out there by:

• Posting your work consistently on your website and social media—hello, Instagram and TikTok. Trust me, after those rough few hours of no TikTok, everyone will be graciously spending time on the app—take advantage of it!

• Engaging with your followers by replying to comments and DMs.

• Collaborating and supporting other creatives. Let’s help each other out and hype each other up! Not only other MUAs, but expand your network with photographers, stylists, and models as well!

Your vibe attracts your tribe, so make sure your branding reflects who you are as an artist.

5. Stay Humble, Hustle Hard

Even if you’ve mastered the art, there’s always room to grow. Stay humble, ask for feedback, and never stop pushing yourself.

The key to standing out as a makeup artist is to be more than just good—you have to be someone clients WANT to be around. Keep learning, stay professional, and always bring your best self to the table (or vanity). Before you know it, you’ll be the artist everyone’s talking about—and not just because of your killer skills.

kick off the holiday season with not just one, but two black friday deals at The Make Up First® Pro Shop!🛍️

• All Thanksgiving week: Take 10% off all products at checkout. (Stackable with your PRO discount!)

• Black Friday through Cyber Monday: Stack 10% off all products and take $20 off all orders of $100 or more!

This deal is available online at shop.makeupfirst.com or in-store from 10am-5pm only on Black Friday!

Need help with stocking stuffer ideas? Click here to view our Holiday Gift Guide.🎁

And while you’re there, sign up for the Make Up First Pro discount program to receive everyday discounts on hundreds of pro products!

*10% off sale 11/24 - 12/02

*$20 off $100 order 11/28 7pm - 12/02

*In-store Black Friday hours 10am - 5pm

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our friends from

Are coming to Make Up First® this Spring!

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About The Powder Group

“At The Powder Group, we are the real deal. Our community is one of the most connected, supportive and celebrated pro makeup artist communities in the industry.

We pride ourselves on providing up to date educational programs to best serve you as an artist.

At The Powder Group, our concept is simple: To celebrate and connect the artists and brands that make our industry the most creative and inspirational in the world. We inspire craft. We strengthen careers. We connect the global makeup artist and pro beauty community.”

Founded by Michael DeVellis and developed in partnership with James Vincent and an incredible team of pro beauty industry leaders with a combined 60 years in the pro-beauty industry – The Powder Group provides unprecedented access to the most current and real-world ways of thinking about your career.

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Make Up First® is proud to be a Brand Partner of The Powder Group.

“We encourage a strong sense of community and present our events and programs in a relaxed, non-competitive environment. We offer a diverse range of topics that combine artistic and business skills, personal growth, and creative thinking in order to develop the artist as a whole.”

We are excited to welcome The Powder Group back to Make Up First® as they present…

BUSINESS AND BEAUTY OF BRIDAL
APRIL 8, 2024 - CHICAGO

Featuring Aga Rhodes

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Jordan Liberty returns! Join Jordan for this two day experience and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience. Learn how to create makeup looks that don't need filters to look finished. Makeup artists can join for Day 2 to access hands-on guidance from Jordan as they create multiple makeup looks to be professionally photographed.  

Jordan Liberty’s event explores his iconic beauty work as a makeup artist and photographer from concept to capture, looking at beauty “through a different lens.” Day 1 is tailored towards professionals but is open to anyone interested in makeup. Day 2 is a portfolio-building photoshoot for professionals and aspiring professionals only.

Day 1: Demonstrations + Q&A

• How to draw focus towards a specific texture, color, or area of the face

• Creating balance with a dramatic eye, lip, or artistic element

• Understanding the needs of the client and how to translate that into your work

• Model selection and how to prepare before the shoot

• Macro skin - what can't be faked

• Breaking outside the box of local markets
  
  
  

Day 2: Hands-On Makeup and Photoshoot

• Complete assignments and challenges given by Jordan

• Hands-on instruction

• Complete multiple looks on provided models

• Photoshoot with professional photographer directed by Jordan

Jordan Liberty: Building a Beauty Portfolio
July 27 & July 28

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Jordan Liberty is an LA-based makeup artist, photographer, global educator, creative director and personality. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development has made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars across the globe, and developing educational platforms when not in the studio.

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

Our Pro Shop is now
strictly an e-commerce site.
Order online and products will
be shipped within two
business days.

We carry professional products available to everyone!
Industry discounts are available.
Visit the Make Up First® Pro Shop today!

Shop Now!

We are extremely proud of all our students and everything they have accomplished over the years at Make Up First! Throughout our 15 years, we’ve been fortunate to teach incredible artists, host workshops for the industry’s best MUAs, and lectured at some of the country’s biggest trade shows. As we look back at some of our favorite memories, we would love to see some of your favorite photos and videos from your time here as well! Tag @makeupfirstschool on Instagram with your favorite photos/videos and let us know what those memories mean to you.

MAKE UP FIRST PRO SHOP • SUMMER SUPER SALE! 🛍

Shop our two day limited-time-only Summer Super Sale and save big!
Book your exclusive, in-store shopping appointment with us on July 22nd or 23rd from 10am-2pm today!

We are giving away free products with all purchases, as well as offering bundle deals, deep discounts, and more!
PLUS—Pro Members receive an additional 10% off all non-blowout items!

Use the button below to email with your desired day/time. We hope to see you there! Thanks for shopping small.

Like many other schools and businesses, Make Up First has temporarily suspended normal operations this week as the country navigates the recent coronavirus outbreak. We are all anxious and excited to get back to work doing what we love, but the health and safety of our students and staff are of the utmost importance to us. As such, we have revised our 2020 course dates, which are now current on our website, as well as in the list below. We are monitoring the situation closely, but hopefully we not need to revise these dates any further.

If changes are needed, they will be reflected on our website and social media as soon as possible. If you are already registered for any of the courses or workshops that were rescheduled, we will reach out to you directly. Thank you for your patience and understanding during this hectic time!

If you have any questions, please feel free to email info@makeupfirst.com!

*We will continue to honor and fill online product orders, and class payments can still be made online here!

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SPRING 2020

Basic I –April 13 - 23
Basic II – April 27 - May 7
Media HD – May 11 - 14
Theatrical A – May 18 - 21
Theatrical B – May 26 - 29
Media REF – June 1 - 11
Clinical – June 15 - 18
Careers— June 19

CONSOLIDATED WINTER
May 18 - 22

SUMMER 2020

Basic I – June 22 - July 2
Basic II – July 6 - 16
Media HD – July 20 - 23
Media REF – July 27 - Aug 6
Clinical – Aug 10 - 13
Theatrical A – Aug 17 - 20
Careers—August 21
Theatrical B –Aug 24 - 27

CONSOLIDATED SUMMER
August 31 - Sept 4

FALL 2020

Basic I –Sept 8 - 17
Basic II –Sept 21 - Oct 1
Media HD – Oct 5 - 8
Media REF –Oct 12 - 22
Theatrical A – Oct 26 - 29
Theatrical B – Nov 2 - 5
Clinical – Nov 9 - 12
Careers – Nov 13

CONSOLIDATED FALL
December 7 -11

Want to stay in touch? Follow us on Instagram to see what we’ve been up to!

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TEMPTU-Certified Airbrush Bridal Workshop
March 16, 2020 | 10am-4pm

Spring and summer are among the busiest seasons for bridal, and if you don’t know how to apply airbrush makeup you could miss out on potential clients. Let us help you make the most of wedding season!

Our Temptu-Certified Airbrush Bridal Workshop is the best way to prep for bridal season, covering both the business of bridal and learning to apply airbrush makeup. This workshop is continuously updated with the newest products, information, and how-to guides from Temptu—the industry leader in airbrush makeup.

During this workshop, attendees will learn how to navigate the business of bridal, such as drafting contracts, setting your rates, and completing a successful trial run. Then get hands-on with our immersive TEMPTU airbrush training where you’ll learn how to assemble and clean two different machines, various airbrushing techniques, and how to choose the right products for your client.

Attendees will learn how to use both the Temptu S-1 traditional gun and compressor and the portable, handheld Temptu Air. Afterwards, head over to our Pro Shop to stock up on our Temptu products, available for purchase at an already-discounted price!

Following the workshop, students will receive a TEMPTU Certificate of Completion!
This workshop is eligible for 6 Continuing Education Hours under the IL Barber Act.

We’re always trying to add new products to the Make Up First Pro Shop, including newly-released items as well as old favorites among our staff and students. This month we’ve added three new Embryolisse products to our shop to help your transform your winter skin just in time for spring. Check out the products below to learn more!

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Embryolisse Hydra-Sérum

A moisturizing booster concentrate that quenches dehydrated skin and provides long-lasting hydration throughout the day. Hydra-Sérum leaves skin intensely plumped and glowing for a revitalized and youthful look. The lightweight formula leaves skin fresh, soft, and smooth instantly.

Embryolisse Hydra-Créme Light

Enriched in white nymphaea and hyaluronic acid active complex, Hydra-Cream Light replenishes the skin with water and delivers intense and long-lasting moisture to the face.

Protects the skin from external everyday wear and leaves you feeling comfortable. Skin regains suppleness and softness while providing active hydration for radiantly beautiful skin. 

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Embryolisse Beauty Secret Box

The Embryolisse Beauty Secret Box comes with Lait Crème Concentré, a Radiant Complexion Compact Powder, and a FREE Foundation Brush.

Lait-Crème Concentré is the ideal moisturizer for any situation, including both face and body, and all skin types. Made with natural origin active ingredients: shea butter, beeswax, soy proteins and aloe vera. Paraben-free.

Great for multipurpose care, including: make-up base to moisturize and protect, beauty masks, and even cleanser/make-up remover. Also works as a soothing after-sun product and aftershave care. Works to create skin that is supple and more elastic, smoother, plumper, and very soft.

Fine, light and gentle, the Radiant Complexion Compact Powder offers a natural glow in one easy step, all year round. Soft-focus pigments reflect light and blur wrinkles and fine lines for a radiant result without a mask effect. Loofah oil promotes cell regeneration and prevents dehydration, while talc captures sebum, while respecting drier and more sensitive skin. This mineral powder is gentle enough to suit all needs.

This set comes with a FREE Powder Brush, so you can effortlessly apply your Radiant Complexion Compact Powder, or any other product with ease!

Become a “do-it-all” makeup artist by adding hairstyling skills this spring! Just in time for the busy bridal season we are offering multiple hairstyling workshops for all experience levels and hair textures! Find the workshop that’s right for you with our breakdown below!

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Hairstyling for Makeup Artists
March 17-20, 2020

In this 3-day intensive hairstyling workshop, instructors will focus on the use of multiple hairstyling tools, braiding, backcombing, up-do’s, down do’s and the art of pin curling.

Optional Day 4 Advanced Class Available on March 20th, 2020
Day 4 will focus on Advanced Editorial Styles and Current Trends-$150 to attend this day only, or $100 if already attending the workshop
*Must have previous hairstyling workshop or experience to attend Day 4

This course can be used as 12-16 hours towards Continuing Education. Make Up First® is an approved sponsor under the IL Barber Act. 

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Mini Monday Workshop: Curls, Coils, and Waves
March 30, 2020

Come join us for demos and more! Open to the public from 10am - 12pm.

Join Make Up First® as we demo various styles and current trends in textured hair. This class will focus on different natural curl patterns and choosing the best products and styles for each.
Class taught by Lashon Delk.

This course can be used as 2 hours towards Continuing Education. Make Up First® is an approved sponsor under the IL Barber Act.

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Hairstyling for Textured Hair
April 21-23, 2020

In this three day hairstyling workshop for textured hair, instructors will focus on the use of multiple hairstyling tools, braiding, styling with hair pieces and more. Models will be provided for attendees on Day 3. Taught by Lashon Delk.

Having over a decade of experience with natural hair textures and styling, Lashon is a licensed cosmetologist and professionally trained make-up artist, entrepreneur and model. Upon completion of her academics at Paul Mitchell The School Chicago, she has furthered her education and career with companies such as;  MUSE Beauty Pro, Kett Cosmetics, Anastasia Beverly Hills and Make Up First. Lashon has traveled across the country fulfilling the beauty needs of her global clientele. When she isn’t currently interning with Mighty Artist Productions at ABC7Chicago, she continually expands her artistry by working trade shows, bridal, television and film and corporate and special events. 

April 6, 2020
1:30pm-5:30pm

We’re very excited to announce that Melanie Mills will be joining us on April 6th for her very own masterclass workshop! In this workshop, Melanie will demo on two models of different skin tones with time for a hands on portion afterwards. Melanie’s workshop will focus on sanitation, skin prep, and achieving flawless skin from head to toe using her very own gleam products.

Attendees will also learn how to apply just the right amount of that gleaming glow, how to contour & highlight naturally, tips for lashes and big, gorgeous statement eyes, as well as applying makeup that lasts all day. After the class, chat with Melanie, check out her pro carry kit, and shop the Melanie Mills Hollywood collection at a discount! This workshop is perfect for both pro and beginning makeup artists alike.

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Emmy Award winning and multi-nominated professional celebrity makeup artist Melanie Mills has 20 years of experience in education, TV & Film work, bridal beauty, editorial, and runway. She is also author of “Glitter & Glam”. Melanie is best known for her makeup work from designing and running Dancing With The Stars & The Real Daytime Talkshow to name a few. She is the founder and CEO of Melanie Mills Hollywood, and her iconic Gleam products.

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What is Gleam?

Gleam Face & Body Radiance is a revolutionary all in one Makeup, Moisturizer, and Glow you can use for face and body. 

What It Does:

Face & Body Highlight/Shimmer –  our formula is perfect as a body glow, body shimmer, body bronzer and body highlighter all in one!

Body & Leg Makeup – Body Radiance lightweight makeup blurs imperfections on the entire body, also known as “liquid pantyhose”, not heavy or full coverage makeup. 

Transfer Resistant – long-lasting formula stays put and won’t stain skin or clothing. Simply wash off with soap & water.

Flattering on all Skin Tones – every shade is a different look and any skin tone can use any shade. See our shade videos and chart below.

6 Shades – Darker shades are perfect for contour, bronzing, and amping up a tan on lighter skin. Lighter shades are perfect for glow and POP!

How To Use It:

Safe for the Face – use as an illuminating primer, create a buildable highlight or sunkissed tint

Mix it Up – blend Gleam Body Radiance with your favorite liquid foundation, BB Cream or other skincare product for an all-over glow! When using on the body, do not mix with lotions or oils or transfer may occur.

Lock it Down – top off your glow with our Gleam Body Sealing Spray to seal in your look even longer!

Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th & 15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his two day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the Day 2 class to access hands-on guidance from Jordan as they create three makeup looks to be professionally photographed.  

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Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A
  
  

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

For any further questions or concerns please feel free to email britany@rebelbrandmanagement.com

SORRY, NO REFUNDS!

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Jordan Liberty is an LA-based makeup artist, photographer, educator and creative director. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development have made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars, and developing educational platforms when not in the studio.

Liberty and his work have been featured in Allure, Glamour, On Makeup, LADYGUNN, ELLE, and Make-Up Artist Magazine; and online on WWD, Beautylish, Refinery29, i-D and W Magazine as well as on Amazon's Style Code Live and QVC. In 2015 he received a coveted "Best of Beauty" award from Allure magazine and was named "Artist of the Year" in 2017 by The Makeup Show. 

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics.