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our friends from

Are coming to Make Up First® this Spring!

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About The Powder Group

“At The Powder Group, we are the real deal. Our community is one of the most connected, supportive and celebrated pro makeup artist communities in the industry.

We pride ourselves on providing up to date educational programs to best serve you as an artist.

At The Powder Group, our concept is simple: To celebrate and connect the artists and brands that make our industry the most creative and inspirational in the world. We inspire craft. We strengthen careers. We connect the global makeup artist and pro beauty community.”

Founded by Michael DeVellis and developed in partnership with James Vincent and an incredible team of pro beauty industry leaders with a combined 60 years in the pro-beauty industry – The Powder Group provides unprecedented access to the most current and real-world ways of thinking about your career.

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Make Up First® is proud to be a Brand Partner of The Powder Group.

“We encourage a strong sense of community and present our events and programs in a relaxed, non-competitive environment. We offer a diverse range of topics that combine artistic and business skills, personal growth, and creative thinking in order to develop the artist as a whole.”

We are excited to welcome The Powder Group back to Make Up First® as they present…

BUSINESS AND BEAUTY OF BRIDAL
APRIL 8, 2024 - CHICAGO

Featuring Aga Rhodes

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Jordan Liberty returns! Join Jordan for this two day experience and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience. Learn how to create makeup looks that don't need filters to look finished. Makeup artists can join for Day 2 to access hands-on guidance from Jordan as they create multiple makeup looks to be professionally photographed.  

Jordan Liberty’s event explores his iconic beauty work as a makeup artist and photographer from concept to capture, looking at beauty “through a different lens.” Day 1 is tailored towards professionals but is open to anyone interested in makeup. Day 2 is a portfolio-building photoshoot for professionals and aspiring professionals only.

Day 1: Demonstrations + Q&A

• How to draw focus towards a specific texture, color, or area of the face

• Creating balance with a dramatic eye, lip, or artistic element

• Understanding the needs of the client and how to translate that into your work

• Model selection and how to prepare before the shoot

• Macro skin - what can't be faked

• Breaking outside the box of local markets
  
  
  

Day 2: Hands-On Makeup and Photoshoot

• Complete assignments and challenges given by Jordan

• Hands-on instruction

• Complete multiple looks on provided models

• Photoshoot with professional photographer directed by Jordan

Jordan Liberty: Building a Beauty Portfolio
July 27 & July 28

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Jordan Liberty is an LA-based makeup artist, photographer, global educator, creative director and personality. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development has made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars across the globe, and developing educational platforms when not in the studio.

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th & 15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his two day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the Day 2 class to access hands-on guidance from Jordan as they create three makeup looks to be professionally photographed.  

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Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A
  
  

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

For any further questions or concerns please feel free to email britany@rebelbrandmanagement.com

SORRY, NO REFUNDS!

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Jordan Liberty is an LA-based makeup artist, photographer, educator and creative director. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development have made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars, and developing educational platforms when not in the studio.

Liberty and his work have been featured in Allure, Glamour, On Makeup, LADYGUNN, ELLE, and Make-Up Artist Magazine; and online on WWD, Beautylish, Refinery29, i-D and W Magazine as well as on Amazon's Style Code Live and QVC. In 2015 he received a coveted "Best of Beauty" award from Allure magazine and was named "Artist of the Year" in 2017 by The Makeup Show. 

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

Looking to improve your skills under the guidance of the industry’s top working professionals? Make Up First has you covered with guest artist workshops all throughout 2020!

Color Theory in Flesh Tone with Terri Tomlinson
March 2nd, 2020

Color Theory in Flesh Tone is a hands-on workshop that translates color theory into the language of makeup. One of the greatest tools a makeup artist has is color theory. Being able to actively work and use the principles of color theory during application makes every artist stronger and more efficient.

In this workshop we revisit the basics of Color Theory and the principles of color used in makeup application. Learn to translate color into flesh tone and neutral using The Flesh Tone Color Wheel™ and determine skin tone, highlight, contour and correction. See how using color theory affects every color choice from foundation, to eyeshadow and lip. In the hands-on portion we build skill and train the eye using The Flesh Tone Color Wheel™ and a color theory makeup palette to create, mix and adjust foundations, highlight, bronzer, contour, and corrective colors followed by eye, cheek and lip.

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Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th-15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his 1-day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the 2-day class to access hands-on guidance from Jordan as they create 3 makeup looks to be professionally photographed.  

Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

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Special FX Workshop with Roy Wooley
September 19th-20th, 2020

Multi-day prosthetic workshop: molding, creating, painting, and applying silicone and/or latex prosthetics. This class will be taught by Roy Wooley, Special FX artist and contestant on SyFy's Face Off, Seasons 3 and 5!

Roy Wooley is a highly skilled special effects makeup artist and prop master whose impressive resume spans more than two decades, and includes work on such box office hits as Zombieland and Rob Zombie’s Halloween II.  

In 2012, Roy appeared as a contestant on Syfy’s number one reality show Face Off, where he received the title, “King of Fabrication,” after producing some of the most memorable creations of Season 3. In 2013, Roy returned to Face Off for Season 5’s “Vets vs. Rookies.”

Roy works year-round on feature films while doing creature fabrication for Netherworld, which has become one of the country’s leading haunted attractions.

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Roshar Portfolio Building Workshop
November 8th-9th, 2020

International celebrity makeup artist, Roshar, demonstrates his avant-garde/editorial makeup creations while answering questions. Then, Roshar will direct a model photoshoot for the participants with Chicago professional photographer, Robert Beczarski.

Demo Portion: Lecture, demonstration of two looks, and Q&A.

Hands-On Portion: Photoshoot with professional models. Directed by Roshar.

Participants will receive all images of their work.

Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th & 15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his 1-day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the 2-day class to access hands-on guidance from Jordan as they create 3 makeup looks to be professionally photographed.  

---

Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A
  
  

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

For any further questions or concerns please feel free to email britany@rebelbrandmanagement.com

SORRY, NO REFUNDS!

---

Jordan Liberty is an LA-based makeup artist, photographer, educator and creative director. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development have made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars, and developing educational platforms when not in the studio.

Liberty and his work have been featured in Allure, Glamour, On Makeup, LADYGUNN, ELLE, and Make-Up Artist Magazine; and online on WWD, Beautylish, Refinery29, i-D and W Magazine as well as on Amazon's Style Code Live and QVC. In 2015 he received a coveted "Best of Beauty" award from Allure magazine and was named "Artist of the Year" in 2017 by The Makeup Show. 

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics.