The importance of being certified vs self taught

In today’s social media-driven world, makeup artistry has never been more accessible…or competitive. Between YouTube tutorials, TikTok hacks, and Instagram reels, it’s easy to fall into the belief that becoming a makeup artist is simply about having talent and a good eye. And while there are many incredible self-taught artists out there, there’s a big difference between being good at makeup and being professionally trained.

Here’s the truth: while certification isn’t required to become a makeup artist, investing in a formal education can set you apart in ways that self-teaching simply can’t.

1. Foundational Skills & Techniques

Professional training offers more than just “how-to” makeup looks. It teaches artists about skin preparation, hygiene, facial anatomy, color theory, corrective techniques, working on all skin tones and types, adapting for lighting and photography, and SO much more. These fundamentals are the backbone of a sustainable career and often missed in self-guided learning.

2. Industry Standards & Sanitation

One of the most crucial components of professional training is learning proper sanitation practices. While attending Make Up First®, you’re taught how to keep your kit sanitary, prevent cross-contamination, and follow protocols that protect your clients. This isn’t just important, it’s non-negotiable when working as a makeup artist.

3. Credibility & Client Trust

While talent is important, professionalism builds trust. When clients are choosing between a certified artist and someone with no formal training, that certification often speaks volumes. It tells them: I take this career seriously. I’ve invested in myself, and I understand what’s required to work at a professional level.

4. Hands-On Experience & Real-World Practice

In a makeup program, you’re working on multiple faces, skin tones, and facial structures—not just your own or your friends’. You get real-time feedback from seasoned instructors who’ve worked in the field. That kind of critique is invaluable and helps you develop much faster than trial and error alone.

5. Networking & Career Opportunities

Make Up First® provides access to job leads, events, photoshoots, and mentorship. You become part of a community of artists, which opens doors to work you might not find on your own. These opportunities can launch careers, and they’re often only available to those with formal training.

6. Confidence in every scenario

Sometimes we run into clients who have certain needs that we wouldn’t necessarily know how to troubleshoot if we haven’t been professionally trained. During our program, we provide hands-on training with all sorts of clinical skin conditions. By the time you graduate, our students are ready and confident to take on whatever unexpected challenges come their way.

So… Is It Wrong to Be Self-Taught?

Absolutely not! Many successful artists started out self-taught. But if you’re serious about making makeup artistry your profession - not just a hobby, then professional training can accelerate your growth, give you a competitive edge, and build the confidence you need to thrive in any part of the industry.

At the end of the day, certification isn’t a requirement. But being prepared, polished, and professional always is!