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our friends from

Are coming to Make Up First® this Spring!

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About The Powder Group

“At The Powder Group, we are the real deal. Our community is one of the most connected, supportive and celebrated pro makeup artist communities in the industry.

We pride ourselves on providing up to date educational programs to best serve you as an artist.

At The Powder Group, our concept is simple: To celebrate and connect the artists and brands that make our industry the most creative and inspirational in the world. We inspire craft. We strengthen careers. We connect the global makeup artist and pro beauty community.”

Founded by Michael DeVellis and developed in partnership with James Vincent and an incredible team of pro beauty industry leaders with a combined 60 years in the pro-beauty industry – The Powder Group provides unprecedented access to the most current and real-world ways of thinking about your career.

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Make Up First® is proud to be a Brand Partner of The Powder Group.

“We encourage a strong sense of community and present our events and programs in a relaxed, non-competitive environment. We offer a diverse range of topics that combine artistic and business skills, personal growth, and creative thinking in order to develop the artist as a whole.”

We are excited to welcome The Powder Group back to Make Up First® as they present…

BUSINESS AND BEAUTY OF BRIDAL
APRIL 8, 2024 - CHICAGO

Featuring Aga Rhodes

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Jordan Liberty returns! Join Jordan for this two day experience and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience. Learn how to create makeup looks that don't need filters to look finished. Makeup artists can join for Day 2 to access hands-on guidance from Jordan as they create multiple makeup looks to be professionally photographed.  

Jordan Liberty’s event explores his iconic beauty work as a makeup artist and photographer from concept to capture, looking at beauty “through a different lens.” Day 1 is tailored towards professionals but is open to anyone interested in makeup. Day 2 is a portfolio-building photoshoot for professionals and aspiring professionals only.

Day 1: Demonstrations + Q&A

• How to draw focus towards a specific texture, color, or area of the face

• Creating balance with a dramatic eye, lip, or artistic element

• Understanding the needs of the client and how to translate that into your work

• Model selection and how to prepare before the shoot

• Macro skin - what can't be faked

• Breaking outside the box of local markets
  
  
  

Day 2: Hands-On Makeup and Photoshoot

• Complete assignments and challenges given by Jordan

• Hands-on instruction

• Complete multiple looks on provided models

• Photoshoot with professional photographer directed by Jordan

Jordan Liberty: Building a Beauty Portfolio
July 27 & July 28

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Jordan Liberty is an LA-based makeup artist, photographer, global educator, creative director and personality. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development has made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars across the globe, and developing educational platforms when not in the studio.

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

Our Pro Shop is now
strictly an e-commerce site.
Order online and products will
be shipped within two
business days.

We carry professional products available to everyone!
Industry discounts are available.
Visit the Make Up First® Pro Shop today!

Shop Now!

MAKE UP FIRST PRO SHOP • SUMMER SUPER SALE! 🛍

Shop our two day limited-time-only Summer Super Sale and save big!
Book your exclusive, in-store shopping appointment with us on July 22nd or 23rd from 10am-2pm today!

We are giving away free products with all purchases, as well as offering bundle deals, deep discounts, and more!
PLUS—Pro Members receive an additional 10% off all non-blowout items!

Use the button below to email with your desired day/time. We hope to see you there! Thanks for shopping small.

Did you know that ATTN! Beauty’s Makeup Sanitizer Mist can also be used as a hand sanitizer? The Sanitizer Mist is a quick-drying, all-natural, organic antibacterial that instantly cleans and disinfects, while leaving a pleasing scent. It can be used to supplement hand washing when soap and water are unavailable.

The Sanitizing Mist is a clean product, which contains only five all-natural and organic ingredients: 70% natural organic Ethyl Alcohol, Witch Hazel, Rose Water, Aloe Vera, and (non artificial) Vanilla. The 70% natural organic ethyl alcohol works to kill bacteria, while the remaining ingredients work to keep the alcohol from drying out the skin.

The entire line of ATTN! Beauty products are geared towards clean and natural beauty solutions. Check out how to use each product in the ATTN! Beauty line with our instructional videos below!

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TEMPTU-Certified Airbrush Bridal Workshop
March 16, 2020 | 10am-4pm

Spring and summer are among the busiest seasons for bridal, and if you don’t know how to apply airbrush makeup you could miss out on potential clients. Let us help you make the most of wedding season!

Our Temptu-Certified Airbrush Bridal Workshop is the best way to prep for bridal season, covering both the business of bridal and learning to apply airbrush makeup. This workshop is continuously updated with the newest products, information, and how-to guides from Temptu—the industry leader in airbrush makeup.

During this workshop, attendees will learn how to navigate the business of bridal, such as drafting contracts, setting your rates, and completing a successful trial run. Then get hands-on with our immersive TEMPTU airbrush training where you’ll learn how to assemble and clean two different machines, various airbrushing techniques, and how to choose the right products for your client.

Attendees will learn how to use both the Temptu S-1 traditional gun and compressor and the portable, handheld Temptu Air. Afterwards, head over to our Pro Shop to stock up on our Temptu products, available for purchase at an already-discounted price!

Following the workshop, students will receive a TEMPTU Certificate of Completion!
This workshop is eligible for 6 Continuing Education Hours under the IL Barber Act.

We’re always trying to add new products to the Make Up First Pro Shop, including newly-released items as well as old favorites among our staff and students. This month we’ve added three new Embryolisse products to our shop to help your transform your winter skin just in time for spring. Check out the products below to learn more!

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Embryolisse Hydra-Sérum

A moisturizing booster concentrate that quenches dehydrated skin and provides long-lasting hydration throughout the day. Hydra-Sérum leaves skin intensely plumped and glowing for a revitalized and youthful look. The lightweight formula leaves skin fresh, soft, and smooth instantly.

Embryolisse Hydra-Créme Light

Enriched in white nymphaea and hyaluronic acid active complex, Hydra-Cream Light replenishes the skin with water and delivers intense and long-lasting moisture to the face.

Protects the skin from external everyday wear and leaves you feeling comfortable. Skin regains suppleness and softness while providing active hydration for radiantly beautiful skin. 

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Embryolisse Beauty Secret Box

The Embryolisse Beauty Secret Box comes with Lait Crème Concentré, a Radiant Complexion Compact Powder, and a FREE Foundation Brush.

Lait-Crème Concentré is the ideal moisturizer for any situation, including both face and body, and all skin types. Made with natural origin active ingredients: shea butter, beeswax, soy proteins and aloe vera. Paraben-free.

Great for multipurpose care, including: make-up base to moisturize and protect, beauty masks, and even cleanser/make-up remover. Also works as a soothing after-sun product and aftershave care. Works to create skin that is supple and more elastic, smoother, plumper, and very soft.

Fine, light and gentle, the Radiant Complexion Compact Powder offers a natural glow in one easy step, all year round. Soft-focus pigments reflect light and blur wrinkles and fine lines for a radiant result without a mask effect. Loofah oil promotes cell regeneration and prevents dehydration, while talc captures sebum, while respecting drier and more sensitive skin. This mineral powder is gentle enough to suit all needs.

This set comes with a FREE Powder Brush, so you can effortlessly apply your Radiant Complexion Compact Powder, or any other product with ease!

Leap into spring with our trio of clean beauty solution products from ATTN! Beauty. Add any ATTN! Beauty items to your cart and automatically save 29% off each product at checkout!
Discount valid now until March 1st, 2020 (11:59pm CST)

Haven’t used the products yet? Learn what our products do and how to use them below!

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ATTN! Makeup Sanitizer Mist

The ATTN! Makeup Sanitizer Mist cleans and disinfects all powder, gel, and cream-based cosmetics, as well as tools, palettes, and spatulas. The product dries quickly without leaving any residue on tools or cosmetics for a gentle, safe way to eliminate cross-contamination of products without affecting the integrity of the cosmetics.

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ATTN! No-Rinse Makeup Remover Foam

The ATTN! No-Rinse Makeup Remover Foam is an aloe vera-based product that moisturizes the skin while removing all makeup, including waterproof cosmetics! The safe, all-natural formula leaves the skin hydrated, while also safely cleansing and soothing the skin.

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ATTN! Makeup Mixing Medium

The ATTN! Makeup Mixing Medium Drops are an essential, versatile, multi-use product that intensifies, binds, and revives makeup products. The aloe vera gel-based liquid is waterproof, sweat-proof, safe for the eyelids, and moisturizing for the skin. Use it to intensify eyeshadows, glitter, and loose pigment as well as revive dry gel liners!

Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th & 15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his two day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the Day 2 class to access hands-on guidance from Jordan as they create three makeup looks to be professionally photographed.  

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Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A
  
  

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

For any further questions or concerns please feel free to email britany@rebelbrandmanagement.com

SORRY, NO REFUNDS!

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Jordan Liberty is an LA-based makeup artist, photographer, educator and creative director. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development have made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars, and developing educational platforms when not in the studio.

Liberty and his work have been featured in Allure, Glamour, On Makeup, LADYGUNN, ELLE, and Make-Up Artist Magazine; and online on WWD, Beautylish, Refinery29, i-D and W Magazine as well as on Amazon's Style Code Live and QVC. In 2015 he received a coveted "Best of Beauty" award from Allure magazine and was named "Artist of the Year" in 2017 by The Makeup Show. 

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

Help us celebrate National Lash Day—for today only get 20% off all single lashes, lash sets, and lux lashes from Monda, Kevyn Aucoin, and Lashes in a Box!

At check, use the code LASHDAY to get 20% each of your lash products in your cart. Save now, style later!

Shop some of our lash favorites, specific collections, or check out the full Pro Shop using the button below.

The NBA All-Star Weekend is coming to Chicago! Starting today, you can find great events all over the city. Even if basketball isn’t your thing, there are dozens of awesome pop-ups, parties, and more—including a weekend full of activities at the St. Jane Hotel. All Star Weekend Chicago at the St. Jane celebrates women in sports & entertainment by offering leadership symposiums, brunch, beauty and wellness demos, and more!

On Saturday, you can find Make Up First at the Sip & Style Pop Up from 12pm-4pm, where we’ll be offering free mini makeovers, discounts for our Pro Shop, and giving out exclusive gift bags to event VIPs. Come out and sample some of the best in makeup, skincare and body services, complimentary spirits, and participate in giveaways! General admission is free but space is limited, so make sure to grab tickets now!

Do you have your look ready? How about trying a new product or technique?

Shop our favorites in the Valentine’s Day Collection now and receive 14% off all products site wide with code “BEMINE” at checkout!
Spend $50 or more and receive a complimentary ticket to our Mini Monday Workshop on Valentine's Day Makeup! For more workshop details, click here!

Mini Monday Workshop: Valentine’s Day Makeup
February 10th, 2020

*Code for complimentary workshop will be emailed to you after purchase

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Check out some of our Valentine’s Day picks below!

The Make Up First Pro Shop is the perfect place to stock up on everything you need! Whether you’re shopping online or in the store, we have everything from tools and disposables to full airbrush starter kits and travel cases. All online orders come with free shipping on orders over $39, so you can spend more on the things you really want.

We also offer a Pro Membership discount for working makeup artists! All Pro Members receive up to 40% off a variety of brands just for registering with us. You can register for our Pro Membership here! Not a makeup artist? Don’t worry—you can still get 10% off your first order by using the code “PROSHOP10” at checkout!

We’re always adding new brands to the Pro Shop—alongside some of our favorites—but let us know if there’s something new that should be on our radar. Check out some of our new arrivals below!

Jordan Liberty: Building a Beauty Portfolio Masterclass
June 14th & 15th, 2020

Jordan Liberty's masterclass returns! Join Jordan for his 1-day masterclass and immerse yourself in his techniques for creating stunning light-adaptive makeup applications that look flawless in person and translate seamlessly to camera. Day 1 is open to all makeup lovers, no matter your level of experience and teaches every student how to create makeup looks that don't need filters to look finished. Makeup artists can join for the 2-day class to access hands-on guidance from Jordan as they create 3 makeup looks to be professionally photographed.  

---

Day 1: Demonstrations + Q&A

Jordan recreates his signature "clean" campaign makeup for camera, shooting live and discussing the relationship between the makeup and camera. This is a deep dive into his signature techniques and how light affects color and texture. Key points include:

• Skincare prep by facialist-to-the-stars, Yoli (@yoliglo).

• Signature "microblading" technique on brows.

• Signature "reverse foundation" technique.

• Signature "lightshaping" technique.

• How to draw focus towards a specific texture, color, or area of the face.

• Creating balance and harmonious color tones and combinations.

• Achieving the perfect lip shape.

• + More signature tricks based on the model, the look, and your questions.

• Q&A
  
  

Day 2: Hands-On Makeup and Photoshoot

Create 3 looks on professional models (provided in your ticket cost) based on a predetermined assignment with the assistance of Jordan. The assigned looks and information will be provided on day 1. Your final looks will be professionally photographed, and you will receive all raw images as part of your ticket cost. Retouching is available for an added charge directly through the photographer. This is a truly unique masterclass and the most comprehensive of all of Jordan’s workshops, which is why it has sold out 5 years in a row!

YOU WILL NEED TO PROVIDE A MAKEUP ARTIST KIT ALONG WITH ALL PROPER SANITARY ITEMS FOR THIS PORTION. Double-dipping and touching applicators directly to the skin will not be permitted for safety reasons. Jordan will answer all hygiene questions if you are unsure. Please make sure to have freshly washed brushes, this will be a FUN DAY!

For any further questions or concerns please feel free to email britany@rebelbrandmanagement.com

SORRY, NO REFUNDS!

---

Jordan Liberty is an LA-based makeup artist, photographer, educator and creative director. In addition to producing iconic beauty campaigns, his work in consulting, marketing, and product development have made him the secret weapon behind the success of top makeup and skincare brands. Most known publicly for his professional approach to education (via his former YouTube channel), he continues teaching pro-level workshops, makeup classes and seminars, and developing educational platforms when not in the studio.

Liberty and his work have been featured in Allure, Glamour, On Makeup, LADYGUNN, ELLE, and Make-Up Artist Magazine; and online on WWD, Beautylish, Refinery29, i-D and W Magazine as well as on Amazon's Style Code Live and QVC. In 2015 he received a coveted "Best of Beauty" award from Allure magazine and was named "Artist of the Year" in 2017 by The Makeup Show. 

Recent clients and collaborators include NARS, Urban Decay, MAC, Benefit Cosmetics, Sephora, BITE Beauty, Stilazzi, Jouer, Sigma, DOSE of Color, LORAC, CoverGirl, RealTechniques, Tatcha, Clinique, and NYX Cosmetics. 

We’re happy to announce that Viseart Eyeshadow Palettes are now available in the Make Up First Pro Shop! The Editorial Brights and Neutral Mattes palettes are the perfect addition to any artist’s kit, covering the full dynamic range of color. These Viseart shadows also retain a high standard of production—in addition to being gluten-free and cruelty-free, they are free of parabens, sulfates, formaldehydes, and other problematic ingredients!

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Neutral Mattes is Viseart’s all time bestselling palette! This iconic, core neutral palette features beige and brown tones that are ideal for shading, highlighting, and defining eyes, brows, or facial contours. A true artist’s staple!

The Editorial Brights palette features twelve bright, rainbow shades with a matte finish. Use these dynamic colors on their own, or mix and match to create electrifying editorial looks with this kit staple!

What are your favorite Viseart products, and which new products do you want to see in the Make Up First Pro Shop?

Let us know in the comments below!

March 2nd, 2020 | 12pm-3pm

One of the greatest tools a makeup artist has is color theory. Being able to actively use the principles of color theory during application makes every artist stronger and more efficient. Color Theory in Flesh Tone is a hands-on workshop that translates color theory into the language of makeup.

In this workshop we revisit the basics of Color Theory, and the principles of color used in makeup application. Learn to translate color into flesh tone using The Flesh Tone Color Wheel™, and determine skin tone, highlight, contour and correction. See how using color theory affects every color choice including foundation, eyeshadow, and lips. In the hands-on portion, students will utilize the “Wheel” together with an included color theory makeup palette, to create foundation, highlight, contour, and corrective colors.

This class has a demonstration and lecture portion followed by a hands-on portion.

All participants will receive The Flesh Tone Color Wheel, “Rescue Palette” 10 Cream Color Makeup, Stainless Steel Palette, and Palette Knife!

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Terri Tomlinson is a working makeup artist, educator, and owner of Makeup Training Academy in Dallas. Her most recent creation, The Flesh Tone Color Wheel™, is both a guide and tool for anyone who works with skin, showing you undertone, highlight, contour, analogous and corrective colors for makeup. Along with the wheel, Terri has created a method of working with color theory in skin tones and neutrals.

Read more about Terri here!

We’ve just announced our Mini Monday schedule for 2020, which features some familiar favorites, as well as new topics we’re excited to share!

Our Mini Monday workshops are a great introduction to our courses and other workshops here at Make Up First. These workshops are quick, affordable, and open to the public—so the whole family can attend. Each month we host a workshop featuring a different topic that we’ll teach you about, and then demonstrate various looks, products, and techniques. For our cosmetologists and estheticians: these workshops also count as Continuing Education hours under the IL Barber Act for keeping your license active and up to date!

Check below for a preview of some of our upcoming Mini Monday workshops. You can view the entire year of workshops on our page here!

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January 20th

Upcoming Trends Featuring Pantone’s Color of the Year 2020: Classic Blue

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February 10th

Valentine’s Day Makeup

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March 9th

Business Tips for Freelancers

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March 30th

Quinceañera Makeup

We are so proud to have launched our line, ATTN! Beauty, this past year! Our goal was to create professional grade products using clean, natural, and safe ingredients. The first three products we developed, the ATTN! Beauty Trio, were designed to be practical, easy on all skin types, and kit-friendly. Each product serves a purpose, from pre-application all the way to makeup removal.

As a special thank you to our customers, for the rest of 2019 we will include a FREE bottle of ATTN! Makeup Sanitizer Mist with all purchases over $50 at the Pro Shop! Once $50+ of products have been added to your cart, add an ATTN! Makeup Sanitizer Mist, then head to the checkout where the Sanitizer will show up free!

And don’t forget to grab your ATTN! Beauty Trio which is on sale now for a limited time only! Check out which of the ATTN! Beauty products are right for your kit below!

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The ATTN! Makeup Sanitizer Mist is a natural and effective sanitizer that cleans and disinfects all powder, gel, and cream-based cosmetics, as well as tools, palettes, and spatulas. The product dries quickly without leaving any residue on tools or cosmetics for a gentle, safe way to eliminate cross-contamination of products without affecting the integrity of the cosmetics.

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The ATTN! No-Rinse Makeup Remover Foam is an aloe vera-based product that moisturizes the skin while removing all makeup, including waterproof cosmetics! The safe, all-natural formula leaves the skin hydrated, while also safely cleansing and soothing the skin.

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The ATTN! Makeup Mixing Medium Drops are an essential, versatile, multi-use product that intensifies, binds, and revives makeup products. The aloe vera gel-based liquid is waterproof, sweat-proof, safe for the eyelids, and moisturizing for the skin.

Let’s face it—some people are hard to shop for. If you’re still searching for the perfect gift for the makeup enthusiast in your life, look no further! At Make Up First, we have gift cards available for both the Pro Shop and for our courses and workshops!

Make Up First Pro Shop gift cards can be used on anything in the pro shop—foundations, eyeshadow palettes, even airbrush kits! Give your loved ones the gift of choice and let them decide what piece of makeup to fall in love with next!

We also have gift cards available for courses and workshops! If someone in your life is looking to get started with makeup artistry, or even enjoy a workshop, there’s no better gift than education. All gift cards can be purchased easily on our Pro Shop website here!

Make Up First gift cards make excellent stocking stuffers! Purchase at the link below!

Mystery Bags!

Your favorite Pro Shop promo is back! Spend $50 or more and receive a Mystery Bag worth over $50 in products for FREE with your purchase! Spend $100 and receive a Mystery Bag worth over $100 in products! Make sure to add the Mystery Bag to your cart before checkout using this link!

The Mystery Bag promo is only valid until Wednesday, December 18th at 11:59pm CST, so get your holiday shopping done today! Check out Part 2 of our curated gift guide for more ideas below!

*Online orders only. Gift cards excluded

For Your Bestie

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For the New Makeup Artist

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For the Neat Freak